The vast majority of players find escape rooms from online search engines like Google. Unfortunately, if your escape room does not pop up on the list of search results you have failed to reach potential customers.
Search engine optimization (SEO) is what you do to help your site show up on search engines like Google (ideally near the top of the list of search results)! It involves optimizing the following:
Keywords: You want to specifically target escape room players to your site, so you need to use the right words. Use industry terms such as “escape room” “exit game” “escape-game,” “puzzle-room,” etc. throughout your website (just don’t overdo it—you still want your site to flow/read well).
Performance: Your site must work well and load quickly. User-friendly websites that look stylish, are easy to navigate around, are responsive to re-sizing, and load fast do better with search engines. Tricks for improving website performance include caching your website, internal linking, and shrinking images to a smaller pixel size.
Multi-device compatibility: Your site will do better if its content is compatible with any screen size or device. Players should be able to find your escape room from their smartphone.
Location: You want your website to show up in Google Maps results, and you must ensure that all of your information is accurate and up-to-date, such as opening times, contact information, customer reviews, etc.